Last updated: May 11, 2020


Systems Business Coach Inc. (“SBC”, “us”, “we” or “our”) uses cookies and other tracking technologies at,, and (each, the “Website”).  By using the Website, you consent to the use of essential tracking technologies.  Any capitalized terms not defined in this cookie policy have the meaning ascribed to them in the SBC Privacy Policy.

Cookies are small pieces of text files stored in your web browser and allows the Website or a third-party to recognize you and make your next visit easier and the Website more useful to you.  Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.  Tracking technologies operate similarly.

When you use the Website, SBC may place tracking technology files in your web browser.  SBC uses essential tracking technologies that are required to authenticate users, operate the Website and prevent fraudulent use of SBC’s other services.  Essential tracking technologies that SBC uses include:

  • JSessionID (SBC) – General purpose platform session cookie used to maintain a users’ state across page requests.
  • GCLB (SBC) – Cookie used for website load balancing by optimizing the response rate between the visitor and the site and distributing the traffic load on multiple network links or servers.
  • Elementor (WordPress via SBC) – Cookie used with the website’s WordPress theme. This cookie allows the website owner to implement or change the website’s content in real-time. WordPress Privacy Policy.
  • Woo Commerce – collects personal and financial information as part of the payment process for all users. Privacy Policy.
  • Google – collects IP addresses used for bug and error tracking. Privacy Policy.

SBC also uses non-essential cookies and tracking technologies on the Website in order to improve the user experience and help market our company.  While most of this tracking for marketing purposes is done via third parties, sometimes SBC may embed certain features from these third parties into our own Website. You may change the settings of our non-essential tracking technologies either through the Website or by using the links below: 

  • TR (Facebook) – this cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Privacy Policy.
  • FR (Facebook) – a cookie set by Facebook to show relevant advertisements to users and measure and improve the advertisements. The cookie also tracks the behavior of users across the web on sites that have Facebook Pixel or Facebook social plugin. Privacy Policy.
  • _FBP (Facebook) – a cookie set by Facebook to deliver advertisement when users are on Facebook or a digital platform powered by Facebook advertising after visiting this website. Privacy Policy.
  • Google Analytics – SBC website may sometimes use Google Analytics to track users and deliver ads. Google Analytics Privacy Policy.
  • _gid (Google Analytics) – This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating analytics reports of how the website is doing.  The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
  • _ga (Google Analytics) – This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
  • _gat_gtag_UA_93734164_3 (Google Analytics) – Google uses this cookie to distinguish users.
  • Collect (Google Analytics) – Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.
  • Ia_leadsource – Google UA Tracking.
  • InfusionsoftTrackingCookie (Infusionsoft) – Installed by Infusionsoft and collects data on user behavior and interaction in order to optimize the website and make advertisement on the website more relevant. Privacy Policy.
  • VUID (Vimeo Cookie) – This cookie is installed by Vimeo and collects data on the user’s visits to the website, such as which pages have been read.

If you would like to delete cookies or tracking technologies entirely or instruct your browser to delete or refuse cookies or tracking technologies, please do so through your Website settings.  You may also email us at  In some cases, you may lose all access to the Website if you make this request if such technology is essential for the Website to function. Be aware that if you delete tracking technologies or refuse to accept them, you might not be able to use all of the features of the Website or the Website may not work at all.

Residents of the European Economic Area have certain privacy rights pursuant to the General Data protection Regulation (“GDPR”) and Directive 2002/58/EC of the European Parliament (“e-Privacy Directive”).  SBC complies with the GDPR and e-Privacy Directive when it comes to cookies and tracking technologies. For more information about the GDPR or the e-Privacy Directive please visit the following links: GDPR and e-Privacy Directive.

You can learn more about cookies at or

In addition to the above listed tracking technologies, SBC uses the following third-party services, who may also be listed above:

  • Wufoo – collects personal and business information about Coaches and Clients and is typically required before meetings and as part of the onboarding process for both Coaches and Clients. Privacy Policy.
  • Infusionsoft – collects personal and business information in order to send our broadcasts and email marketing campaigns and is a part of the onboarding. Privacy Policy.
  • WordPress – collects your name and email as part of the membership registration process and is used for lead generation. Privacy Policy.
  • Wave – collects personal and financial information as part of the payment process for all users. Privacy Policy.
  • Woo Commerce – collects personal and financial information as part of the payment process for all users. Privacy Policy.
  • Stripe – collects personal and financial information as part of the payment process for all users. Privacy Policy.

SBC does not sell any personal information form Coaches or Clients to any third-party.

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