The Top 10 Attributes of Successful Entrepreneurs

Beverlee Rasmussen CEC PCC
September 19, 2023
Leadership
No Comments

The Top 10 Attributes of Successful Entrepreneurs

Becoming a successful small business owner is no small feat. It requires a unique combination of skills, mindset, and traits. In this blog, we will delve into the top 10 attributes that set successful entrepreneurs apart. Whether you’re just starting your entrepreneurial journey or looking to enhance your existing skills, understanding and building these qualities

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A Simple Example of the Consumer Decision-Making Process

Beverlee Rasmussen CEC PCC
September 12, 2023
Marketing
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A Simple Example of the Consumer Decision-Making Process

You may have heard of the 5 Steps in the Consumer Decision-Making Process. These are the mental steps a customer goes through to make a decision to purchase your product or service. As a quick review here are the five steps in the buying process: Example of a purchasing decision Here are the five steps

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What is Outsourcing in Small Business?

Beverlee Rasmussen CEC PCC
August 29, 2023
Team
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What is Outsourcing in Small Business?

Is your small business growing? Do you need more help but aren’t ready for an employee on payroll? Consider outsourcing! What is outsourcing? Outsourcing is simply the process of paying for tasks or services to be completed by someone other than an employee. How can you make the most of outsourcing? A huge opportunity for

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How to Read a Balance Sheet: Small Business Owner Edition

Beverlee Rasmussen CEC PCC
August 22, 2023
Finance
No Comments

How to Read a Balance Sheet: Small Business Owner Edition

Looking at your balance sheet can be comforting or terrifying. The balance sheet shows the financial position of your business. It tracks your assets, liabilities, and equity. In plain language, it shows what you own, what you owe, and how much money you’ve invested into the company. It’s the first report your banker looks at

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Why Knowing Your Customers’ Needs Leads to Amazing Marketing

Beverlee Rasmussen CEC PCC
August 15, 2023
Marketing
No Comments

Why Knowing Your Customers’ Needs Leads to Amazing Marketing

Choose a typical customer that buys often from your company. What drives them, winds them up, and makes them do what they do? What makes them tick? When you answer that, you will have all the information you need to create a stellar marketing campaign. Do you know your customers’ needs? First, consider these questions:

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How to Retain Customers in Small Business

Beverlee Rasmussen CEC PCC
August 8, 2023
Marketing
No Comments

How to Retain Customers in Small Business

One of the most powerful and essential systems to develop for growing your business is the ways you take care of and nurture your existing customers. Plan to retain your customers! It is common to take those deeply valuable relationships you have with your best customers for granted. Putting in place recognition systems that celebrate

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20 Thought-Provoking Leadership Questions

Beverlee Rasmussen CEC PCC
August 5, 2023
Leadership
No Comments

20 Thought-Provoking Leadership Questions

Let’s start this off with the first thought-provoking leadership question: What can you change to become the leader needed to reach your entrepreneurial dreams? It’s essential to become aware of your own assumptions, values, principles, strengths and limitations that you bring to the table as the leader of your company. As leaders, we need to

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3 Workplace Culture Examples that Build Strong Businesses

Beverlee Rasmussen CEC PCC
August 1, 2023
Team
No Comments

3 Workplace Culture Examples that Build Strong Businesses

Think about company culture as the human operating system in your business. Culture is created by how people who work in your company (including you) behave. Cultures can be described as positive, vibrant, negative, formal or any other descriptive summary of how it feels to be working in your environment. Here are three workplace culture

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Why Customer Feedback Is Important and What Business Owners Can Do to Make the Most of It.

Beverlee Rasmussen CEC PCC
July 25, 2023
Growth
No Comments

Why Customer Feedback Is Important and What Business Owners Can Do to Make the Most of It.

If customers feel you are not listening to their needs, your reputation and your margins will suffer. Feedback is hard to receive; it’s also gold. The importance of customer feedback can’t be overlooked! So what can you do to make the most of it? Collect customer feedback regularly I recommend surveying your customers via text,

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Hiring Part-time Employees: There is a Job for Everyone

Beverlee Rasmussen CEC PCC
July 18, 2023
Team
No Comments

Hiring Part-time Employees: There is a Job for Everyone

What if you need help, but not forty hours a week worth of help? You may need to hire a part-time employee. But what if the job seems unfillable with the hours you have to offer? Back in 2007, the economy was booming. It seemed like everybody was working. Small business entrepreneurs couldn’t find workers.

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