How to Improve Your Place of Business to Increase Customer Traffic

Beverlee Rasmussen CEC PCC
March 21, 2023
Marketing, Operations
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How to Improve Your Place of Business to Increase Customer Traffic

How easy is it for customers to find and buy your product? Place represents the location where a product can be purchased and the distribution channel and logistics it took to get it there. It is about getting products to your consumer and having the inventory available to fill their demand. This may include any

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10 Areas of Small Business Operations that Owners Need to Consider

Beverlee Rasmussen CEC PCC
March 14, 2023
Operations
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10 Areas of Small Business Operations that Owners Need to Consider

Are you ready to streamline your small business operations? Here are 10 areas of business operations you can review to see better results. 1. Strategy What’s your workflow strategy? Have you considered tactical vs. strategic work? What is taking up most of your time? Is there something you could delegate to someone who could do

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7 Small Business Leadership Skills to Increase Your Confidence

Beverlee Rasmussen CEC PCC
February 28, 2023
Leadership
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7 Small Business Leadership Skills to Increase Your Confidence

It’s not easy being the boss. At the end of the day, the responsibility for your company’s results rests on your shoulders and it can be a heavy burden. Here are some business leadership skills you can incorporate to have an easier and more fulfilling experience as the boss! 1. Vision Go back to the

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3 Essential Elements for Small Business Lead Generation

Beverlee Rasmussen CEC PCC
February 14, 2023
Marketing
No Comments

3 Essential Elements for Small Business Lead Generation

So you’ve started your small business and everything is running smoothly. What you need now is more customers. How can you do that? Lead generation! A lead = your potential customer. Generation = the ways you communicate to provide information about your products/services. Lead generation is the continuous activity of sending the right messages to

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An Easy and Effective Business Plan Structure for Entrepreneurs

Beverlee Rasmussen CEC PCC
February 7, 2023
Growth
No Comments

An Easy and Effective Business Plan Structure for Entrepreneurs

Are you ready to start writing your business plan? Here’s what to include in your business plan structure so your company stands out and gets funding! Business plan structure A note on writing your plan Writing a business plan is a process. Before you write your business plan, you’ll first do an in-depth analysis, research,

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4 Communication Skills for Effective Small Business Leadership

Beverlee Rasmussen CEC PCC
January 31, 2023
Leadership
No Comments

4 Communication Skills for Effective Small Business Leadership

Your greatest leadership strength is your ability to communicate. Do this well and everything else will fall into place. There are four key components to effective leadership communication: listening, planning, delegating and documenting. Listening Communication systems start with learning how to listen; to employees, suppliers, shareholders and, of the highest importance, the customers you are

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What is Appreciative Inquiry? The Leadership Tool You Need!

Beverlee Rasmussen CEC PCC
January 24, 2023
Leadership
No Comments

What is Appreciative Inquiry? The Leadership Tool You Need!

Appreciative Inquiry (AI) is an effective leadership tool. Appreciative Inquiry can be described as an affirmative approach to solving problems and generating positive change. AI is based on the premise that you can’t solve problems by looking at the problem. Instead, you look only at what is good about what you already have and what

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What to Do When You Get Knocked Down Again (and Again) During Your Entrepreneurial Journey

Beverlee Rasmussen CEC PCC
January 17, 2023
Growth
No Comments

What to Do When You Get Knocked Down Again (and Again) During Your Entrepreneurial Journey

Being an entrepreneur is hard, especially when it comes to maintaining your motivation. There is so much uncertainty when you are carving a new path. Your idea is unique. You’re the only one who really understands your vision. Yet every day you have to make decisions to move forward and that’s hard to do when

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