How can you increase your customer retention rates? If you are asking this question you are on the right track to a profitable business! One of the most powerful and essential systems for growing your business is how you nurture your existing customers. Most of the time, your existing customers are the ones referring new
Beverlee Rasmussen CEC PCC Every small business has unique and specific key performance indicators (KPI’s) that need to be closely monitored. Am I profitable? Are my staff happy? Does Google know we exist? How many web viewers become paying customers? How much money do I have in the bank? What are my best sellers? How are our online reviews?
Beverlee Rasmussen CEC PCC *** FREE Bonus Resource: Position Agreement Template*** Like most small business owners, you probably got into business for greater prosperity and freedom, not to simply create a job for yourself. Yet you find yourself doing everything in the company. And if you step away for a second it all falls apart. Sound familiar? Without planning
Beverlee Rasmussen CEC PCC You have built and are now leading a small business. This is an amazing accomplishment! Even though it might not feel like it at times. It’s hard to see how far you’ve come when you are busy running everything. And everyday that you run your business, every reaction and decision you make, shapes how you
Beverlee Rasmussen CEC PCC *** FREE Bonus Resource: Jump to our business profit calculator. *** It’s unavoidable. You have to pay the bills. You have to keep the lights on. A business without profitability, no matter what the size, becomes a hobby. So how can you be sure your business stays as…well…a business? I always suggest having a reliable
Beverlee Rasmussen CEC PCC Your promotional marketing methods are used to motivate customers to buy. And it’s frustrating when they aren’t doing that! It’s even worse when you are spending too much money trying to increase sales with little to show for it. So, why aren’t your ideal customers buying? Is it just the pandemic, or something else? Chances
Beverlee Rasmussen CEC PCC ***FREE Bonus Resource: Position Agreement Template*** Have you ever used these words to describe hiring someone? Daunting Difficult Dreadful Down-right awful. It’s common for small business owners to hate hiring. Hate is a strong word. It’s true, hiring sucks. It’s like forced dating. It is emotional, time consuming and scary. Hiring is one of your
Beverlee Rasmussen CEC PCC Maintaining a small business is hard. The day-to-day tasks take up a remarkable chunk of mental and emotional energy. And just when you think you have it all sorted out, you’re suddenly hearing things like “you should focus on your brand promise”. You’re probably thinking “Why? What is that? I’m busy. Do I really have
Beverlee Rasmussen CEC PCC Includes an overview of the different types of business structure. When I sit down with small business owners, I get a lot of questions about business structures. But by far the most common question is “When should I incorporate?” When you first started out it was clear which structure to pick. I have a hunch
Beverlee Rasmussen CEC PCC * * * Bonus Material: Target Market Analysis Tool * * * It’s not you, it’s them! Seriously, if you are having trouble selling your product, it’s most likely because you’ve got the wrong audience, not the wrong product. Not everyone is going to be your customer. And trying to position your product to fit
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