Doing “marketing” is only half of your business development process. The other half is figuring out , now that you have their attention, how to easily get your prospects to buy from you. Converting shoppers to buyers requires a system for follow-up. This is not about being pushy, it is about building relationships. People buy
We love a routine. We get up, get ready for work, and go through our routine. Maybe we head to our favourite coffee shop. It’s not one of the chains because we feel good about helping the local community. We know all the people there and usually when they see us in line, they start
Every action that is currently happening in your organization, either as planned or as decided by the individuals who do them, are the systems that are getting you the results you currently have. If you are happy with these results you will benefit further from documenting these systems so that you can continue to produce
The list of best business books to read continues to grow. However, one book stands above all the others called The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. In this powerful account of Sarah the owner of a pie baking shop journey to personal freedom and wealth you will learn the basic business principles of working “ON” your business, not just “IN” it by thinking through the lens of systems. This is my story of a seven year journey doing just that by Beverlee Rasmussen.
Dear Small Business Owner, Can I have your attention for just for a minute? I know you are tired and BUSY and completely overworked. We need to talk about that thing that has been keeping you awake at night. It could be your maxed out line of credit or that employee that has been bullying
An overly-systematized company with no employee connection is just a bunch of lifeless paperwork. Having systems in place to run the business is crucial – but not at the expense of of a thriving culture that creates impact and meaning.
The changes in the park’s environment remind me of the changes that took place in an organization I have been working with. In this case, the leader, who for sure can be described as a “Wolf,” stepped away from his post as leader a few years ago. He was distracted by the good life, a loss of physical energy and the notion that maybe his kids could run the company.
In order for your business to be successful, by most definitions, you will probably find you need to document 25-50 core systems. A documented system takes many forms. It can be handwritten, a word document, excel template, audio or video recording, a checklist, or even a series of photo cards – as long as someone other than you can view it, and use it and without input from you, follow steps to get the result you want.
Hakkasan Bistro (formerly Hakkasan Contemporary Chinese Cuisine) is a unique modern Chinese eatery that offers quality authentic Cantonese dishes with Wok Hay and Hakka-inspired soul food in a relaxed chic setting. Yvonne Wong, busy restaurateur and managing partner at Hakkasan Bistro, …..