How to Describe Your Product to Attract More Buyers

Woman who has just opened her store

How to Describe Your Product to Attract More Buyers

Have you ever met someone at a networking event and walked away not knowing what they sell? How about trying to get details out of a service provider about cost, timing and deliverables?   These are what I call ambiguous product offerings.  Your product is what you sell to your consumers in exchange for their money.

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Save Valuable Time in 2021 with this Business Technology Guide

An old typewriter

Save Valuable Time in 2021 with this Business Technology Guide

Were you hoping that new piece of technology was going make your business more efficient? Instead, you’ve added more stress, confusion and cursing to your workplace. You’re a small business owner, not a tech genius. (Unless you have a tech start-up… in which case, I’d love to hear your tips in the comments!) So how

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Fixing the Leaks

Slow Leak Flat Tire

Fixing the Leaks

Occasionally a small leak happens in our lives; a tire that won’t seem to stay inflated, a pipe underneath your sink that won’t stop dripping, etc. If it goes ignored, the problem isn’t solved; leaks don’t solve themselves. The leaks are a slow drain on our resources, our time and our productivity. Taking a look

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How to sell your Business

Beverlee working on selling her travel business

How to sell your Business

Against all odds, twenty years ago today, I sold my business. Having owned the agency for seven years it was time to sell. My family was growing and with a third child on the way the decision was easy. People tell me I was lucky. Lucky that I sold my travel agency when I did.

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Why Entrepreneurs Follow Up to Increase Sales

Why Entrepreneurs Follow Up to Increase Sales

Doing “marketing” is only half of your business development process. The other half is figuring out, now that you have their attention, how to easily get your prospects to buy from you. Converting shoppers to buyers requires a system for follow-up. This is not about being pushy, it is about building relationships. People buy from

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Systemize Your Business—Change

Change evokes fear

Systemize Your Business—Change

We love a routine. We get up, get ready for work, and go through our routine. Maybe we head to our favourite coffee shop. It’s not one of the chains because we feel good about helping the local community. We know all the people there and usually when they see us in line, they start

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Women business owners need to read The E-Myth Revisited by Michael Gerber

The E Myth by Michael Gerber

Women business owners need to read The E-Myth Revisited by Michael Gerber

The list of best business books to read continues to grow. However, one book stands above all the others called The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. In this powerful account of Sarah the owner of a pie baking shop journey to personal freedom and wealth you will learn the basic business principles of working “ON” your business, not just “IN” it by thinking through the lens of systems. This is my story of a seven year journey doing just that by Beverlee Rasmussen.

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Position Agreement Template

Have a reliable and organized team!

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Target Market Analysis Template

Boost your sales with this questionnaire and customer profile.

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How the Canadian Government Supports Small Businesses with Training and Coaching

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Top 10 Hiring Mistakes Guide

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