As a small business owner, you have a lot on your plate. Staff, suppliers, taxes, scheduling… the list goes on! The idea of adding social media networking to the mix might make you want to slide under your desk and hide. You’re probably asking yourself “Do I HAVE to do this?” Yes, you have to
Price has a significant influence on your customer’s purchasing decision. Once a consumer becomes aware of a problem, they research and gather information including price. Then they evaluate options, make the purchase, and determine if that was a good decision or not. Pricing your product or service accurately is an art and a science. Get
How can you increase your customer retention rates? If you are asking this question you are on the right track to a profitable business! One of the most powerful and essential systems for growing your business is how you nurture your existing customers. Most of the time, your existing customers are the ones referring new
Your promotional marketing methods are used to motivate customers to buy. And it’s frustrating when they aren’t doing that! It’s even worse when you are spending too much money trying to increase sales with little to show for it. So, why aren’t your ideal customers buying? Is it just the pandemic, or something else? Chances
* * * Bonus Material: Target Market Analysis Tool * * * It’s not you, it’s them! Seriously, if you are having trouble selling your product, it’s most likely because you’ve got the wrong audience, not the wrong product. Not everyone is going to be your customer. And trying to position your product to fit
How to choose the right CRM? It’s a question that challenges lots of small business owners. Even here at Systems Business Coach we are struggling to find the right fit. A CRM (Customer Relationship Management System) stores data that makes you a better provider, saves you time and helps you organize sales systems. Customer data
Doing “marketing” is only half of your business development process. The other half is figuring out, now that you have their attention, how to easily get your prospects to buy from you. Converting shoppers to buyers requires a system for follow-up. This is not about being pushy, it is about building relationships. People buy from
Marketing is more than making a brochure, advertising on social media or building a new website. While these activities are part the marketing process, there is much more that needs to be considered before spending your valuable time, money and effort trying to get new customers. The top 10 primary marketing systems make a solid plan
Anyone in your own community who comes into contact with scores of people each day needs to know you and understand exactly what you do and who you do it for. This is not a one-shot sales pitch where you drone on and on about yourself. You’re looking for areas of overlap and a relationship-building conversation.
Hakkasan Bistro (formerly Hakkasan Contemporary Chinese Cuisine) is a unique modern Chinese eatery that offers quality authentic Cantonese dishes with Wok Hay and Hakka-inspired soul food in a relaxed chic setting. Yvonne Wong, busy restaurateur and managing partner at Hakkasan Bistro, …..