Marketing

How to Improve Your Place of Business to Increase Customer Traffic

Beverlee Rasmussen CEC PCC
March 21, 2023
Marketing, Operations
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How to Improve Your Place of Business to Increase Customer Traffic

How easy is it for customers to find and buy your product? Place represents the location where a product can be purchased and the distribution channel and logistics it took to get it there. It is about getting products to your consumer and having the inventory available to fill their demand. This may include any

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3 Essential Elements for Small Business Lead Generation

Beverlee Rasmussen CEC PCC
February 14, 2023
Marketing
No Comments

3 Essential Elements for Small Business Lead Generation

So you’ve started your small business and everything is running smoothly. What you need now is more customers. How can you do that? Lead generation! A lead = your potential customer. Generation = the ways you communicate to provide information about your products/services. Lead generation is the continuous activity of sending the right messages to

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Why Listening Will Increase Your Small Business Sales

Beverlee Rasmussen CEC PCC
November 29, 2022
Marketing
No Comments

Why Listening Will Increase Your Small Business Sales

How can you build better relationships with your customers and increase sales? There’s one simple thing you can do, and it’s something we’ve all been told to do since kindergarten— listen!  Sales is all about listening, not talking. Listen to make the sale Have you ever felt nervous to talk about your product or service?

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The Small Business Marketing Checklist: 17 Prompts to Grow Your Company

Beverlee Rasmussen CEC PCC
November 15, 2022
Marketing
No Comments

The Small Business Marketing Checklist: 17 Prompts to Grow Your Company

Have you taken time to review your marketing and sales strategy lately? To help you recognize places for opportunities, I created this small business marketing checklist. If you can concretely answer all of these questions, you have a strong marketing system! If you don’t know the answer, then you’ve found an opportunity to grow your

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Foundational Marketing Ideas to Boost Your Small Business Reach

Beverlee Rasmussen CEC PCC
August 30, 2022
Marketing
No Comments

Foundational Marketing Ideas to Boost Your Small Business Reach

The way you promote your business depends on how your target market prefers to communicate, connect and intake information. To reach them, you will have a mix of promotional channels and techniques. To help, I’ve compiled a list of marketing ideas for your small business. Which one will you use in your promotional mix? Public

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5 Brilliant Sales Tips from Successful Business Professionals and Writers

Beverlee Rasmussen CEC PCC
August 23, 2022
Marketing
No Comments

5 Brilliant Sales Tips from Successful Business Professionals and Writers

Here’s a round-up of quotes from great business minds. How can you apply these sales tips for success in your business? 1. Everyone sells “Everyone lives by selling something.” Robert Louis Stevenson Often times entrepreneurs feel guilty or shameful about selling their products. Selling is part of life. We learn to sell early. Imagine a

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5 Stages of the Consumer Decision-Making Process You Need to Know to Boost Sales

Beverlee Rasmussen CEC PCC
August 16, 2022
Marketing
No Comments

5 Stages of the Consumer Decision-Making Process You Need to Know to Boost Sales

Has someone ever bought from you seemingly out of the blue? It was a nice surprise, and you wished it could happen more often, but you don’t really have control over that kind of stuff… right? Well, when you understand a consumer’s decision-making process, you can adjust your sales systems to turn “random sales” into

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Brilliant Branding Basics For Small Business Owners

Beverlee Rasmussen CEC PCC
October 26, 2021
Marketing
No Comments

Brilliant Branding Basics For Small Business Owners

“Branding? That’s like my company colours and logo, right?” Yes, and then some! More than a clever logo, the basics of your small business brand is the experience people have of doing business with you. It only takes a split second for consumers to make a judgement about us and our company. “Products are made

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