How to Retain Customers in Small Business

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One of the most powerful and essential systems to develop for growing your business is the ways you take care of and nurture your existing customers.

Plan to retain your customers!

It is common to take those deeply valuable relationships you have with your best customers for granted.

Putting in place recognition systems that celebrate and support these relationships, along with being open to constructive feedback, will ensure that this lead-generation tool stays strong.

how to retain customer in business

Here are a few ideas for how you can delight your customers and increase your retention margins!

  • Send a birthday card
  • Personally deliver a gift
  • Check-in with them for no other reason than to say hello
  • Give them referrals
  • Use your network to help solve a problem for them
  • Invite them to events/parties/celebrations
  • Stay in regular communication with them
  • Take them for lunch
  • Answer your phone
  • Be transparent about pricing
  • Make it simple to buy (and buy again!)

What specifically can you strategically do to delight and retain customers in your business?

Try to take some time today to write down what you will do!

Until next time, enjoy your Entrepreneurial Journey!

Beverlee Rasmussen e-signature

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