Marketing Archives

The Small Business Marketing Checklist: 17 Prompts to Grow Your Company

Beverlee Rasmussen CEC PCC

November 15, 2022

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The Small Business Marketing Checklist: 17 Prompts to Grow Your Company

Have you taken time to review your marketing and sales strategy lately? To help you recognize places for opportunities, I created this small business marketing checklist. If you can concretely answer all of these questions, you have a strong marketing system! If you don’t know the answer, then you’ve found an opportunity to grow your

7 Genuine Ways to Network as a Small Business Owner

Beverlee Rasmussen CEC PCC

September 20, 2022

Marketing

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7 Genuine Ways to Network as a Small Business Owner

When you think about networking, does it make your skin crawl? There is intense pressure to be liked because not only is your reputation as a person on the line, but now your business is too. Or perhaps it doesn’t feel right to talk to someone when your main intention is to get something out

Foundational Marketing Ideas to Boost Your Small Business Reach

Beverlee Rasmussen CEC PCC

August 30, 2022

Marketing

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Foundational Marketing Ideas to Boost Your Small Business Reach

The way you promote your business depends on how your target market prefers to communicate, connect and intake information. To reach them, you will have a mix of promotional channels and techniques. To help, I’ve compiled a list of marketing ideas for your small business. Which one will you use in your promotional mix? Public

5 Brilliant Sales Tips from Successful Business Professionals and Writers

Beverlee Rasmussen CEC PCC

August 23, 2022

Marketing

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5 Brilliant Sales Tips from Successful Business Professionals and Writers

Here’s a round-up of quotes from great business minds. How can you apply these sales tips for success in your business? 1. Everyone sells “Everyone lives by selling something.” Robert Louis Stevenson Often times entrepreneurs feel guilty or shameful about selling their products. Selling is part of life. We learn to sell early. Imagine a

5 Stages of the Consumer Decision-Making Process You Need to Know to Boost Sales

Beverlee Rasmussen CEC PCC

August 16, 2022

Marketing

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5 Stages of the Consumer Decision-Making Process You Need to Know to Boost Sales

Has someone ever bought from you seemingly out of the blue? It was a nice surprise, and you wished it could happen more often, but you don’t really have control over that kind of stuff… right? Well, when you understand a consumer’s decision-making process, you can adjust your sales systems to turn “random sales” into

The Best Way to Retain Customers in Business

Beverlee Rasmussen CEC PCC

June 7, 2022

Marketing

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The Best Way to Retain Customers in Business

How you retain customers is one of the most powerful and essential systems for growing your business. It is way more expensive to acquire a new customer than it is to keep existing customers happy. Speak to any small business owner and ask them where they get their business from and they will say “word

Brilliant Branding Basics For Small Business Owners

Beverlee Rasmussen CEC PCC

October 26, 2021

Marketing

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Brilliant Branding Basics For Small Business Owners

“Branding? That’s like my company colours and logo, right?” Yes, and then some! More than a clever logo, the basics of your small business brand is the experience people have of doing business with you. It only takes a split second for consumers to make a judgement about us and our company. “Products are made

Is In-Person Networking Relevant in an Age of Social Media?

Beverlee Rasmussen CEC PCC

August 10, 2021

Marketing

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Is In-Person Networking Relevant in an Age of Social Media?

As a small business owner, you have a lot on your plate. Staff, suppliers, taxes, scheduling… the list goes on! The idea of adding social media networking to the mix might make you want to slide under your desk and hide. You’re probably asking yourself “Do I HAVE to do this?” Yes, you have to

3 Reasons Why Customers Pay Your Price— or Not.

Beverlee Rasmussen CEC PCC

June 22, 2021

Marketing

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3 Reasons Why Customers Pay Your Price— or Not.

Price has a significant influence on your customer’s purchasing decision. Once a consumer becomes aware of a problem, they research and gather information including price. Then they evaluate options, make the purchase, and determine if that was a good decision or not. Pricing your product or service accurately is an art and a science. Get

22 Ways to Delight Customers for High Retention Rates

Beverlee Rasmussen CEC PCC

May 11, 2021

Growth, Marketing

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22 Ways to Delight Customers for High Retention Rates

How can you increase your customer retention rates? If you are asking this question you are on the right track to a profitable business! One of the most powerful and essential systems for growing your business is how you nurture your existing customers. Most of the time, your existing customers are the ones referring new

The Small Business Marketing Checklist: 17 Prompts to Grow Your Company

The Small Business Marketing Checklist: 17 Prompts to Grow Your Company

7 Genuine Ways to Network as a Small Business Owner

7 Genuine Ways to Network as a Small Business Owner

Foundational Marketing Ideas to Boost Your Small Business Reach

Foundational Marketing Ideas to Boost Your Small Business Reach

5 Brilliant Sales Tips from Successful Business Professionals and Writers

5 Brilliant Sales Tips from Successful Business Professionals and Writers

5 Stages of the Consumer Decision-Making Process You Need to Know to Boost Sales

5 Stages of the Consumer Decision-Making Process You Need to Know to Boost Sales

The Best Way to Retain Customers in Business

The Best Way to Retain Customers in Business

Brilliant Branding Basics For Small Business Owners

Brilliant Branding Basics For Small Business Owners

Is In-Person Networking Relevant in an Age of Social Media?

Is In-Person Networking Relevant in an Age of Social Media?

3 Reasons Why Customers Pay Your Price— or Not.

3 Reasons Why Customers Pay Your Price— or Not.

22 Ways to Delight Customers for High Retention Rates

22 Ways to Delight Customers for High Retention Rates

The Small Business Field Guide

The Small Business Field Guide

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