Finding the purpose of work

How to Find Your Entrepreneurial Purpose (Right Now)

Have you ever wondered why as a small business owner you work so hard?

It probably has to do with what drives and motivates you. (Your entrepreneurial purpose.)

By aligning who you are with what you do, you can unlock your full potential as a leader.

It may seem like a big task, but finding your entrepreneurial purpose isn’t as hard as you think. Because you already know what it is. (It’s cheesy— but it’s true!)

So let’s get started.

Finding Your Entrepreneurial Purpose

Maybe you’re thinking “Beverlee, what exactly is entrepreneurial purpose?”

Good question. It’s your core values. The same drivers as your life purpose.

We all have beliefs, experience and backgrounds that motivate what we do.

But sometimes we can lose those in our journey. There’s lots to do… bills to pay… people relying on you. There’s so much happening you don’t even want to think about it.

So don’t.

Take some time today to reconnect instead.

Pour yourself a cup of tea, go on a run, jump on the trampoline with your kids.

Do what you need to self reflect.

Relaxing At Home

Ask yourself: What do I want out of life? What do I want to contribute to the world? What made my heart sing when I was a kid?

Or if you’re looking for a more actionable step— do this exercise. If you could fit your purpose on a bumper sticker, what would it say?

Applying Your Entrepreneurial Purpose to Your Business

Now take your purpose and integrate it with what you do.

If you wanted freedom when you started your business— make sure freedom is built into your plan.

If you value fun— have that sprinkled in everything you do.

Are you torn between your family and your business?

Walt Disney wanted to play, create and imagine. It’s not surprising he built such a profitable theme park!

Build your purpose into your company to keep yourself motivated and inspired.

Committing to Your Entrepreneurial Purpose

Maybe you’ve realized that generosity is your purpose. It’s a great value, in fact small business owners are the most generous people on the plant. However, being too generous could mean the demise your hard-earned financial stability.

How to avoid that?

Commit. Don’t waiver when challenges are thrown your way. Don’t stretch your generosity into something it’s not.

” Those who know their why are the ones who lead. They are the ones who inspire.” – Simon Sinek

Maybe your generosity takes the form of tutoring kids after school. Your generosity is not doing their homework for them. Draw a line and don’t cross it.

Define the boundaries of your purpose and you’ll find yourself motivated, inspired and strong.

What if My Purpose Has Changed?

Maybe your looking around and the company you’ve built doesn’t align with your purpose anymore. Do you change everything about your company?

Absolutely you can.

But sometimes staying true to our purpose means selling or closing a business that doesn’t serve your life (or your entrepreneurial purpose.)

Why people start a small business

That’s not a failure. It’s an amazing step forward.

What Now?

Work strategically on your business

Perhaps you are looking internally.

Or I’ve thrown you into an existential crisis.

Maybe you aren’t reading anymore and are having fun on a trampoline.

At the end of the day, I hope you find yourself prosperous and free.

Always here to help.

Until next time, enjoy your Entrepreneurial Journey.

Beverlee Rasmussen Signature

Ps. Share your favourite way to self-reflect in the comments. I’d love to hear them!

Want more actionable steps?
We have courses to for all your entrepreneurial needs. 
Click here

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Systems Business Coach Logo

Position Agreement Template

Have a reliable and organized team!

Systems Business Coach Logo

Target Market Analysis Template

Boost your sales with this questionnaire and customer profile.

Free Report

How the Canadian Government Supports Small Businesses with Training and Coaching

Systems Business Coach Logo

Top 10 Hiring Mistakes Guide

FREE download sent directly to your inbox!

Newsletter Envelope Icon

Free Download

Enter your email and we will send you our Tech Inventory Database for free!

Systems Business Coach Logo

Use this FREE cash flow planner to prepare for emergencies, hard times or growth. Accurately solve problems with the cash you have, not with the cash you are planning for.