How to Find Your Entrepreneurial Purpose (Right Now)

Finding the purpose of work

Table of Contents

Have you ever wondered why as a small business owner you work so hard?

It probably has to do with what drives and motivates you. (Your entrepreneurial purpose.)

By aligning who you are with what you do, you can unlock your full potential as a leader. It may seem like a big task, but finding your entrepreneurial purpose isn’t as hard as you think. Because you already know what it is.

So let’s get started.

Finding Your Entrepreneurial Purpose

Maybe you’re thinking “Beverlee, what exactly is entrepreneurial purpose?”

Good question. It’s your core values. The same drivers as your life purpose.

We all have beliefs, experiences and backgrounds that motivate what we do.But sometimes we can lose those in our journey. There’s lots to do… bills to pay… people relying on you. There’s so much happening you don’t even want to think about it.

So don’t.

Take some time today to reconnect instead. Pour yourself a cup of tea, go on a run, jump on the trampoline with your kids. Do what you need to self-reflect.

Relaxing At Home

Ask yourself: What do I want out of life? What do I want to contribute to the world? What made my heart sing when I was a kid?

Or if you’re looking for a more actionable step, do this exercise: If you could fit your purpose on a bumper sticker, what would it say?

Applying Your Entrepreneurial Purpose to Your Business

Now you can take your purpose and integrate it with what you do.

If you wanted freedom when you started your business— make sure freedom is built into your plan.

If you value fun— have that sprinkled in everything you do.

Are you torn between your family and your business?

Walt Disney wanted to play, create and imagine. It’s not surprising he built such a profitable theme park! Build your purpose in your company to keep yourself motivated and inspired.

Committing to Your Entrepreneurial Purpose

Maybe you’ve realized that generosity is your purpose. It’s a great value, in fact, small business owners are the most generous people on the planet. However, being too generous could mean the demise of your hard-earned financial stability.

How to avoid that?

Commit. Don’t waiver when challenges are thrown your way. Don’t stretch your generosity into something it’s not.

” Those who know their why are the ones who lead. They are the ones who inspire.” – Simon Sinek

Maybe your generosity takes the form of tutoring kids after school. Your generosity is not doing their homework for them. Draw a line and don’t cross it.

Define the boundaries of your purpose and you’ll find yourself motivated, inspired and strong.

What if My Purpose Has Changed?

Maybe you’re looking around and the company you’ve built doesn’t align with your purpose anymore. Do you change everything about your company?

Absolutely you can.

But sometimes staying true to our purpose means selling or closing a business that doesn’t serve your life (or your entrepreneurial purpose.)

That’s not a failure. It’s an amazing step forward.

Why people start a small business

What Now?

Perhaps you are looking internally. Or I’ve thrown you into an existential crisis.Maybe you aren’t reading anymore and are having fun on a trampoline.

At the end of the day, I hope you find yourself prosperous and free.

Always here to help.

Until next time, enjoy your Entrepreneurial Journey.

Beverlee Rasmussen Signature

Ps. Share your favourite way to self-reflect in the comments. I’d love to hear them!

What more actionable steps?

You can book a FREE 1-on-1 coaching session with a Certified Systems Business Coach® to identify what you can do next for your busines. Click here!


P.S. Do you have my new book yet?

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