How to Put Core Company Values Into Practice

Table of Contents

Are your company core values a noun or a verb?

Do you roll your eyes when corporations brag about their core values when you know darn well they don’t live them? It makes me want to ask the CEO, “Are your values nouns or verbs?”

Going back to what we were taught in elementary school, a noun is a “person, place or thing.”  A verb describes an action.

Knowing your core values is helpful, but making sure your company behaves according to the values you hold dear is often the missing piece.

How can you design your business around your core values?

You may state that “excellent service” is a value in your business. But if your company is hard to get in touch with, your return policies do not put the customer’s needs first, or your staff isn’t trained to deliver top-notch service, then your company does not become known for your value of “excellent service.” Instead, it might get known for not living up to its values.

Core Values of a Business

Our core values underpin how we behave and how we show up in life. The same is true in our organizations. The values that show up actively in a company’s behaviour tell the story of what’s important to that company.

We can connect meaningfully with our employees and ideal customers if we act on our core values.

Let’s get one more definition out of the way.  

A value (noun) is something of importance, worth, or usefulness. If you consider someone or something to be important or beneficial, or if you have a high opinion of this person, idea or thing, then you value it. (Here, I’m using “value” as a verb).

The value of family and business balanced

Put your core values into practice

The following exercise can help you define your company’s core values and identify opportunities to build these core values into your business practices.

When you complete these steps you will have a values system.

Step 1

Identify 10 core values that resonate with you. Ex. Service, Growth, Fun, Quality, etc.

Step 2

Cite examples of how these core values show up in your company.

Step 3

Demonstrate how you could apply YOUR core values to company strategies in the following areas: Finance, Operations, People, Marketing & Sales, and Leadership.

Step 4

Categorize your list of values. Examine your list and see where there is a similarity or duplication.

Step 5

Choose 5 or 6 top values you are going to stand by to use as your company’s values.

Step 6

Design your company around your values.

Write down the 5 or 6 most important values that inform who you are and what your company stands for.

Describe how these values show up in your company, and find new opportunities to manifest these values in all areas of your company.

Value is a verb!

Remember to check in with these core values from time to time and ensure that your company is using them actively in your operations, instead of only thinking about them.

Until next time, enjoy your Entrepreneurial Journey!

Beverlee Rasmussen e-signature

Learn how to systematize your business with our self-led online course.

Take our step-by-step course that details exactly how to implement, change and maintain your business systems!

Learn more!


P.S. Do you have my new book yet?

Increase your own SEO by leaving a review, seriously , it works.

Available now:

I earn a whopping three dollars per book sold, so think of this as a labor of love to the small business owners in my life, you. Find out what all the fuss is about and get yourself a copy.

Amazon #1 Best Seller
Systems Business Coach Logo

The Small Business Field Guide

FREE chapter sent directly to your inbox!

The Small Business Field Guide | Systems Business Coach

The Small Business Field Guide

Written in clear, simple language with actionable steps, pragmatic tools and proven systems.


Small Business, BIG Opportunity

Systematize Your Business, Create Personal Freedom, and Live the Entrepreneurial Dream

Systems Business Coach Logo

Position Agreement Template

Have a reliable and organized team!

Systems Business Coach Logo

Target Market Analysis Template

Boost your sales with this questionnaire and customer profile.

Free Report

How the Canadian Government Supports Small Businesses with Training and Coaching

Systems Business Coach Logo

Top 10 Hiring Mistakes Guide

FREE download sent directly to your inbox!

Newsletter Envelope Icon

Free Download

Enter your email and we will send you our Tech Inventory Database for free!

Systems Business Coach Logo

Use this FREE cash flow planner to prepare for emergencies, hard times or growth. Accurately solve problems with the cash you have, not with the cash you are planning for.