I have found I need someone that knows my business and understands the trials and tribulations of a small business
Steve Carter Owner - Dawn Construction Ltd.
Marketing is intimately knowing your customers and packaging and promoting your products and services in a way that they are easy to find and buy. The more you understand your customers, the faster your business will expand. Marketing is more about the experience of doing business with you than the actual product or service you offer. People are not persuaded by price a much as they are persuaded by the value they receive as a result of doing business with you.
Do you need to do more marketing or do you need to organize your company better?
Who are your customers?
What are your customers thinking, wanting, doing and being?
What value does your product/service bring to the market?
What are your product attributes?
Do your prospects know and understand what you sell?
Is it clear what customers will get for their money? Is it easy to buy from you?
How can you best distribute your product?
Where might you get new customers from now?
How do you currently attract your customers?
Is your web site as up to date as it needs to be?
Does your social media support sales?
What should your marketing budget be?
How much time do you need to be spending every week on generating new business?
What are your benchmarks for successful marketing?
What is it like to buy from you?
Do you have a consistent brand that you are proud of?
Now that you have built a great company it’s time to let the world know you are ready for business. Laser focus your marketing efforts to
attract the exact customers that will appreciate the value you bring to the market. Your Systems Business Coach will help you identify exactly who they are and how to connect with them.
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