Beverlee Rasmussen CEC PCC
You have built and are now leading a small business. This is an amazing accomplishment! Even though it might not feel like it at times. It’s hard to see how far you’ve come when you are busy running everything. And every day that you run your business, every reaction and decision you make shapes how
Beverlee Rasmussen CEC PCC
*** FREE Bonus Resource: Jump to our business profit calculator. *** It’s unavoidable. You have to pay the bills. You have to keep the lights on. A business without profitability, no matter what the size, becomes a hobby. So how can you be sure your business stays as…well…a business? I always suggest having a reliable
Beverlee Rasmussen CEC PCC
Your promotional marketing methods are used to motivate customers to buy. And it’s frustrating when they aren’t doing that! It’s even worse when you are spending too much money trying to increase sales with little to show for it. So, why aren’t your ideal customers buying? Is it just the pandemic, or something else? Chances
Beverlee Rasmussen CEC PCC
***FREE Bonus Resource: Position Agreement Template*** Have you ever used these words to describe hiring someone? It’s common for small business owners to hate hiring. Hate is a strong word. It’s true, hiring sucks. It’s like forced dating. It is emotional, time-consuming and scary. Hiring is one of your largest expenses.* And taking on the
Beverlee Rasmussen CEC PCC
Maintaining a small business is hard. The day-to-day tasks take up a remarkable chunk of mental and emotional energy. And just when you think you have it all sorted out, you’re suddenly hearing things like “you should focus on your brand promise”. You’re probably thinking “Why? What is that? I’m busy. Do I really have
Beverlee Rasmussen CEC PCC
Includes an overview of the different types of business structure. When I sit down with small business owners, I get a lot of questions about business structures. But by far the most common question is “When should I incorporate?” When you first started out it was clear which structure to pick. I have a hunch
Beverlee Rasmussen CEC PCC 
* * * Bonus Material: Target Market Analysis Tool * * * It’s not you, it’s them! Seriously, if you are having trouble selling your product, it’s most likely because you’ve got the wrong audience, not the wrong product. Not everyone is going to be your customer. And trying to position your product to fit
Beverlee Rasmussen CEC PCC
82% of small businesses fail because of cash flow. Yes, it’s that high! It’s daunting to hear these facts. What can small business owners do to avoid becoming another statistic? A good start is establishing a financial system that includes secure funding options for your business. Except… there are so many funding options. How do
Beverlee Rasmussen CEC PCC
So you’re looking to team up with another person or business? Just the thought of it opens up your business to a whole new world of possibility. But wait! Before you head out on that new business partnership honeymoon, there are some critical things you need to consider. When I worked for Michael Gerber, author
Beverlee Rasmussen CEC PCC
Has your company been able to ride the roller-coaster of change this past year? Or do you feel you are too short for the ride? (Why did they let you on this thing?!) You are not alone. The global pandemic has challenged many businesses with sudden changes (and continues to do so.) So today I
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