How can you build better relationships with your customers and increase sales? There’s one simple thing you can do, and it’s something we’ve all been told to do since kindergarten— listen! Sales is all about listening, not talking. Listen to make the sale Have you ever felt nervous to talk about your product or service?
Have you ever met someone at a networking event and walked away not knowing what they sell? How about trying to get details out of a service provider about cost, timing and deliverables? These are what I call ambiguous product offerings. Your product is what you sell to your consumers in exchange for their money.