Your promotional marketing methods are used to motivate customers to buy. And it’s frustrating when they aren’t doing that! It’s even worse when you are spending too much money trying to increase sales with little to show for it. So, why aren’t your ideal customers buying? Is it just the pandemic, or something else? Chances
Have you ever met someone at a networking event and walked away not knowing what they sell? How about trying to get details out of a service provider about cost, timing and deliverables? These are what I call ambiguous product offerings. Your product is what you sell to your consumers in exchange for their money.