Marketing

5 Ways to Keep Customers: Why Terrific Customer Service Matters

Beverlee Rasmussen CEC PCC
November 14, 2023
Marketing
No Comments

5 Ways to Keep Customers: Why Terrific Customer Service Matters

You work really hard to gain your business customers and clients. How can you keep them? By showing them you understand what they want from you. Sure, they want your product or service but they also want the experience that surrounds that purchase. Business either thrives or dies based on what business owners know about

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A Simple Example of the Consumer Decision-Making Process

Beverlee Rasmussen CEC PCC
September 12, 2023
Marketing
No Comments

A Simple Example of the Consumer Decision-Making Process

You may have heard of the 5 Steps in the Consumer Decision-Making Process. These are the mental steps a customer goes through to make a decision to purchase your product or service. As a quick review here are the five steps in the buying process: Example of a purchasing decision Here are the five steps

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Why Knowing Your Customers’ Needs Leads to Amazing Marketing

Beverlee Rasmussen CEC PCC
August 15, 2023
Marketing
No Comments

Why Knowing Your Customers’ Needs Leads to Amazing Marketing

Choose a typical customer that buys often from your company. What drives them, winds them up, and makes them do what they do? What makes them tick? When you answer that, you will have all the information you need to create a stellar marketing campaign. Do you know your customers’ needs? First, consider these questions:

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How to Retain Customers in Small Business

Beverlee Rasmussen CEC PCC
August 8, 2023
Marketing
No Comments

How to Retain Customers in Small Business

One of the most powerful and essential systems to develop for growing your business is the ways you take care of and nurture your existing customers. Plan to retain your customers! It is common to take those deeply valuable relationships you have with your best customers for granted. Putting in place recognition systems that celebrate

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Selling Is the Means to the End (And That’s OK)

Beverlee Rasmussen CEC PCC
July 4, 2023
Marketing
No Comments

Selling Is the Means to the End (And That’s OK)

You have a great product. You are super proud of what you are offering. Your prospects need you and your service. You have spent hundreds of hours and thousands of dollars on a beautiful website and social media marketing. You’ve come a long way on your entrepreneurial journey BUT… you are hesitant to start selling.

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How to Improve Your Place of Business to Increase Customer Traffic

Beverlee Rasmussen CEC PCC
March 21, 2023
Marketing, Operations
No Comments

How to Improve Your Place of Business to Increase Customer Traffic

How easy is it for customers to find and buy your product? Place represents the location where a product can be purchased and the distribution channel and logistics it took to get it there. It is about getting products to your consumer and having the inventory available to fill their demand. This may include any

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3 Essential Elements for Small Business Lead Generation

Beverlee Rasmussen CEC PCC
February 14, 2023
Marketing
No Comments

3 Essential Elements for Small Business Lead Generation

So you’ve started your small business and everything is running smoothly. What you need now is more customers. How can you do that? Lead generation! A lead = your potential customer. Generation = the ways you communicate to provide information about your products/services. Lead generation is the continuous activity of sending the right messages to

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Why Listening Will Increase Your Small Business Sales

Beverlee Rasmussen CEC PCC
November 29, 2022
Marketing
No Comments

Why Listening Will Increase Your Small Business Sales

How can you build better relationships with your customers and increase sales? There’s one simple thing you can do, and it’s something we’ve all been told to do since kindergarten— listen!  Sales is all about listening, not talking. Listen to make the sale Have you ever felt nervous to talk about your product or service?

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