Let’s be honest—2025 is not business as usual. For many Canadian small business owners, things feel uncertain. Costs are rising, U.S. tariffs are adding pressure, and the future can feel unclear. Unapologetically Made in Canada, this is our time to rally. It’s easy to want to wait and see how things play out. But here’s
Rasmussen MA CEC PCC How can you keep the customers you work so hard to gain? You have worked hard to earn every customer who walks through your door or lands on your website. The real question is, how do you keep them coming back? Start by seeing the experience through their eyes. Yes, they want your product or
Rasmussen MA CEC PCC So impressed with Enterprise Rent A Car service systems I had to write about them
Rasmussen MA CEC PCC You may have heard of the 5 Steps in the Consumer Decision-Making Process. These are the mental steps a customer goes through to make a decision to purchase your product or service. As a quick review here are the five steps in the buying process: Example of a purchasing decision Here are the five steps
Rasmussen MA CEC PCC Choose a typical customer that buys often from your company. What drives them, winds them up, and makes them do what they do? What makes them tick? When you answer that, you will have all the information you need to create a stellar marketing campaign. Do you know your customers’ needs? First, consider these questions:
One of the most powerful and essential systems to develop for growing your business is the ways you take care of and nurture your existing customers. Plan to retain your customers! It is common to take those deeply valuable relationships you have with your best customers for granted. Putting in place recognition systems that celebrate
You have a great product. You are super proud of what you are offering. Your prospects need you and your service. You have spent hundreds of hours and thousands of dollars on a beautiful website and social media marketing. You’ve come a long way on your entrepreneurial journey BUT… you are hesitant to start selling.
Pricing your product or service accurately is an art and a science. Get it right and you will be able to pay yourself and your team well and earn a profit; get it wrong and you may find yourself struggling to survive. Creating a system to review your prices is a great way to stay
Rasmussen MA CEC PCC How easy is it for customers to find and buy your product? Place represents the location where a product can be purchased and the distribution channel and logistics it took to get it there. It is about getting products to your consumer and having the inventory available to fill their demand. This may include any
Rasmussen MA CEC PCC So you’ve started your small business and everything is running smoothly. What you need now is more customers. How can you do that? Lead generation! A lead = your potential customer. Generation = the ways you communicate to provide information about your products/services. Lead generation is the continuous activity of sending the right messages to
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Rasmussen MA CEC PCC 
Rasmussen MA CEC PCC 
Rasmussen MA CEC PCC 
Rasmussen MA CEC PCC